12 February 2019

At James Cook University Singapore, staff go the extra mile in ensuring that students find the right programme for themselves.

For instance, each member of the Student Recruitment department within the Marketing division receives training in coaching for jobs and career transition and development.

According to Mr Andrew Chew, Director of Marketing at JCU Singapore, this training is designed to equip staff with additional skills and tools so that they can execute a more holistic approach toward serving prospective students.

The Student Recruitment team is trained to guide prospective students through a self-assessment programme, identifying their proficiencies and weaknesses, as well as what they enjoy and do not enjoy doing. The team also explores potential job and career options with the students.

Once the staff have helped students get a better sense of their personal motivation and values, the team then identifies industries and programmes that would be the best fit for them.